Be careful who you listen to darling

Riria Smeaton

New Target Range 2014!

Published : May 09, 2014 |



My Inspiration

​Calling all rambunctious babies, my latest Baby Range for Target Australia has hit the stores. For the first time Target set me the challenge to design for a slightly older bub, after 4 years catering to perfectly delicate little newborns and I've risen to the challenge with gusto.  ​Catering for robust little babies is right up my alley as all I've had to do is look towards my own children and the life we live here on the farm.

I don't want to say the process was easy, that would downplay all the work and effort that goes into each piece...but jeez it was fun. Inspiration lies all around us and I'm determined that my range has a truly Australian stamp, whilst also being practical and of the finest quality. There are so many generic clothes on the market, let's relish our own backyard. 



Girls knitted jumper

​In my case, you'll find all that we love on our sheep and grain property in the country. The sweetest Merino sheep, the wheat we have planted in the fields, all my boys' favourite farm machines and there is one piece that I insisted upon that's taken from my own wardrobe.



Sherpa Jacket

​The Shearling Jacket.  When the weather turns cool, this is my first choice. My own shearling coat came from Canada! Bought years ago when I was flummoxed over what to wear in minus 25 degree weather. The locals told me to buy this coat and it's so unbelievably practical, not to mention toasty warm. Of course for babies, I couldn't resist adding some cute little ears (I have a mild obsession with adding cute little ears whenever possible) and a fairy floss pink colour for girls.



Sherpa Jacket for girls


Boys long sleeve t-shirt

I hope you love the range as much as we do and as I always say 'that it makes you smile and in turn your baby too'. 


​The range is available  online  and in all Target stores nationally. Enjoy! Xxx





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